
For commercial property owners in Grand Rapids, MI, extending the life of your roofing system is a top priority. Rubber roof coating (also known as liquid applied roofing or elastomeric coating) offers a highly effective, cost-efficient solution to restore and protect existing roofs, particularly those with EPDM, TPO, or modified bitumen membranes. JM Roofing Solutions specializes in the application of premium rubber roof coatings designed to create a seamless, watertight barrier that improves energy efficiency and significantly delays the need for costly roof replacement.
Call JM Roofing Solutions at (269) 361 8305 for expert rubber roof coating services in Grand Rapids, MI, and protect your commercial investment with a durable, long-lasting restoration solution.
Key Benefits of Choosing Rubber Roof Coating
Extending the Life of Your Current Roof
The most immediate benefit of rubber roof coating is its ability to add decades of service life to an aging roof. Instead of tearing off and replacing the entire system, the coating process cleans, primes, and covers the existing roof. This process halts the deterioration caused by UV exposure and weather, reinforcing vulnerable areas and preserving the underlying structure for long-term performance.
Superior Weatherproofing and Leak Protection
Rubber coatings cure into a seamless membrane that adheres fully to the existing substrate. This eliminates the weak points inherent in traditional sheet roofing, such as seams and fasteners, which are the most common sources of leaks. The elastomeric nature of the coating allows it to expand and contract with the building during Michigan’s temperature shifts, preventing cracks and ensuring a watertight seal year-round.
Enhanced Energy Efficiency
The majority of rubber roof coatings are highly reflective, typically colored white or light grey. This solar reflectivity significantly reduces the amount of heat absorbed by the roof. By lowering the roof temperature, the coating dramatically reduces the heat load on the building’s air conditioning system, resulting in substantial energy savings for commercial facilities in Grand Rapids.
Expert Coating Process

Thorough Surface Preparation
The longevity of a rubber roof coating depends entirely on proper preparation. JM Roofing Solutions begins every project with a detailed roof inspection and thorough cleaning of the surface to remove dirt, debris, and contaminants. Any existing damage, such as blisters or membrane tears, is professionally repaired and reinforced before the coating is applied, ensuring a smooth, stable foundation.
Precision Application of Seamless Membrane
We apply commercial-grade rubber coatings using specialized equipment to ensure uniform thickness and coverage. The coating flows into every crack, seam, and penetration, curing to form a single, monolithic layer. This precise application guarantees a fully adhered, seamless system that provides the maximum level of waterproofing and durability against the elements.
Minimal Business Disruption
JM Roofing Solutions provides coating services efficiently and safely, minimizing the impact on your daily operations. Since the coating process requires no tear-off, there is significantly less noise, fewer materials hauled away, and a faster completion time compared to a full replacement. We work around your schedule to ensure your Grand Rapids business remains functional throughout the restoration.
Rubber Roof Coating Services
JM Roofing Solutions provides complete rubber roof coating solutions for various commercial roof types, including metal, EPDM, TPO, and modified bitumen systems. Our services include initial leak detection, seam reinforcement, rust treatment (for metal roofs), and the final application of the high-performance elastomeric membrane. Every restoration project is backed by our commitment to quality and designed to deliver a long-term, sustainable roofing solution.
The critical factor in any commercial roofing project is absolute certainty regarding the substrate’s condition. JM Roofing Solutions leverages years of field experience and sophisticated moisture detection technology to pinpoint failure points that standard visual inspections miss. This level of detail guarantees the long-term success of the new membrane. We perform every phase of the project with stringent safety protocols and coordinated workflows, safeguarding your building investment while maintaining uninterrupted access and productivity at your Grand Rapids location.
Call JM Roofing Solutions at (269) 361 8305 for trusted rubber roof coating services in Grand Rapids, MI. Protect your building with professional restoration that delivers superior durability and exceptional energy savings.
FAQ
How long does a rubber roof coating typically last?
High-quality elastomeric coatings, when properly applied, can add 10 to 20 years of renewed service life to an existing commercial roof.
Can a rubber coating be applied over a leaky roof?
Yes, but only after all existing leaks and major damage are thoroughly repaired and reinforced. The coating is a protective layer, not a filler for structural failures.
Is roof coating disruptive to my business operations?
No. The application is a low-impact process that involves minimal noise and no tear-off, ensuring that your business can continue operating normally.
What types of commercial roofs can be coated?
Coatings are excellent for flat and low-slope roofs, including EPDM, TPO, PVC, Modified Bitumen, and Metal roofing systems.
